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A Checklist of Services You Should Look for in a Commercial Printing Company

In this day and age, consumers are becoming more and more picky.  Quality products are not the only outputs that matter when it comes to purchasing merchandise.  Good service must come with it.  Of course, a good product is the priority but with the number of well-made commodities available in the market today, competition is tougher.  With all things being equal, a host of complementary services can positively affect the customer’s decision.

Value for your money

With additional offerings, especially if they are free, can easily give you the best value for your money.  A product that meets your expectations plus a stream of services that you weren’t really expecting for could really make a difference in your purchase. 

The same applies to printing projects.  If you want to get a good deal, you know that freebies and hassle-free procurement are ultimate pleasers.

At your service

Here are some basic services that you can expect from your commercial printing company.  At least four of these are necessary to help you finish your project without difficulty.

1.    Instant and custom quotes

Some printing companies offer instant price calculation for free.  Through this function, you can play with the specs of your project and know the cost in a jiffy so you know how your printing cost goes up --- which spec adds big bucks to the expense or which feature can give your printouts a unique look without draining your expenses.

For unusual specs or very distinct printing requests such as detailed die cuts, you can ask for a custom quote which is also, normally, free.

2.    Design Assistance

For a quick design solution, there are commercial printing companies that showcase a collection of pre-made templates for various products such as business cards, brochures and postcards.  They simply require your personal information and contact details, and they are automatically ready for prepress evaluation. 

Through this, you can save on hiring professionals like graphic designers and layout artists.  Be sure to check which companies offer them for free and those that require payment.

3.    Prepress Evaluation

Prepress evaluation should actually be a printing service staple.  It is through this that a file is checked if it is really ready for printing.  The color space (RGB or CMYK), bleeds, images and texts are assessed.  This is a crucial stage since this eliminates the risk of errors in the printed file.  This prevents your print products from turning into costly mistakes.   

4.    Proofing

After prepress evaluation, you should see the design details that were addressed or need to be addressed.  Hence the need for proofs.  If you don’t want to spend on this, an electronic PDF file that shows your press-ready design should be made available.  Again, if you could look for one that offers it for free, the better.

5.    Direct Mailing

This service is especially useful if you immediately want to proceed to mass marketing, which is the case for most postcards, brochures and flyers.  To spare you the hassle of adding address to each and sending the print products out by mail, your local and online printers can do the direct mailing for you.  This will, of course, entail a certain amount to cover the expense of printing the address and mailing but it does help you save on time plus a part of your expense.

Look for a commercial printer that can offer you these services, or those services that your printing project would require.  A good and comprehensive list of ancillary services suggests that the commercial printing company values customer satisfaction and can be flexible enough to accommodate your needs.

About the Author

This article aim to provide readers valuable information about commercial printing company. To find more relevant topics about the services please feel free to visit Affordable Postcard Printing

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