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The 5 Measures to Quality Color Postcard Printing

Achieving great quality for your postcards is your printers’ job. But how exactly will you know if they are the right color postcard printing company for the job? More importantly, how do you respond and select to the different options available for postcard printing?

Review your options and see if you and your postcard printing project are getting the royal treatment you deserve. These 5 measures will ably guide you to determine what are the most important elements that should go into your color postcard printing.

Also, it will allow you to discern which printing company will truly deliver the ideal printing conditions you want for your postcard printing.

Four color printing and Offset Printing

The most economical, yet the most efficient means of producing postcards is through offset printing, integrated with four color process printing. Through this, you get to enjoy quality prints that are clean and clear. No fuzzy edges. No blurry images.

Plus, with four color process printing, your photos are sure to come out brilliant. It will capture varying hues of colors that would effectively replicate your photos, be it portraits, landscapes or paintings into fine, colorful pieces of what else, but art.

Bright, Opaque 14pt. Card stock

Paper stock or card stock is one material that greatly contributes to the color quality of your prints. Smooth, bright white paper is ideal because colors come out purer. This means that colors do not come out looking dirty or unpleasantly flat.

Brightness is a quality to look out for because it attracts much needed light that will enhance your colors. As it absorbs light, so does it reflect some of it back to make colors appear much more vivid.

Opacity is important so that the design does not show through to the other side. For all else, the your prints’ design will suffer as it competes against the shadows of the design on the other side. Other than this, the readability of your postcard will be greatly reduced.

If you were to pick out a card stock, go for something that is durable. A 14pt. card stock is ideal because it will hold its form better than a lighter paper. Common printers only have a 12pt. card stock, but if you know your money’s worth, you’d go for a printing company that offers a 14pt. card stock without any additional fees.

Aqueous Coating

If you want more gloss on your prints, printing companies offer Aqueous coating for your postcards. This comes free to distinguished printing companies while others may charge you.

Nevertheless, this added sheen will attract more light that will naturally, improve your prints’ colors and heighten its vibrancy.

Proofs

Proofs are your print-ready files that allows you to screen and inspect your file before it is sent to the presses. Some companies demand payment if and when clients ask for proofs. If this is the case, it’s better to choose a printing company who will provide you with free PDF proofs.

Printing companies who provide you free proofs are sure to exercise quality control. This aptly demonstrates just how focused they are at providing you real service and real quality. They even send proofs before you actually pay for your printing job. Now imagine that.

The Three E’s

The three e’s represent experience, expertise and equipment. If you find all three qualities in your printer, it is safe to say you are in good hands.

Experience allows you to gauge just how broad and extensive are the printing’s company’s familiarity with different printing projects.

Expertise demonstrates their signature output quality which puts the printer distinct from other printers. Without expertise, it does not matter whether they have the most modern equipment or not, it’s how they manipulate their presses and exercise their techniques that measures a good postcard output.

And of course, having the necessary equipment makes postcard printing totally convenient, fast and accurate.

So you get your hands on the right color postcard printing company and place the images you want on your postcards with clarity. Print your portraits, family photos, and even your own digital art on postcards and see the difference it makes by choosing wisely.

About the Author

Owen loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.

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