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Strengthen and expand the rise of private book industry should have long-term strategy - Book Industry - Printing Industry

In the market economy, the private book industry has been the development of enterprises of social attention. Batch size, distinctive, influential, educated, philosophy, has sought the emergence of private book publishing company, not only established a new private book industry, the status of cultural productivity, but also formed a unique cultural phenomenon. The value of this phenomenon is: These companies are mostly private book industry was born in underdeveloped areas, development and success in central cities or provincial capitals, in order to stimulate local cultural industries as a whole. With solid, stable, open up, the pace of change ups and downs of 10 years passed, and now has developed into a certain amount of Jiangxi Golden Sun Education Research Limited (hereinafter referred to as Golden Sun Company) is one.

8 15, in Jiangxi Province in China Press and Publication Bureau and the Institute for Publishing Science held in Nanchang, the "cultural phenomenon Golden Sun Forum", from Jiangxi Province, Beijing, Hubei, Guangxi and other places of industry in pulse "Golden Sun and cultural phenomenon" at the same time, the book industry for private enterprise to become bigger and stronger, how to promote economic development in underdeveloped areas of cultural industries and the private book industry and the way out the plight of the hot topics.

And what the private book industry enterprises bigger and stronger?

Market acceptance is the key reader

Jiangxi Province, Deputy Secretary for Press and Publication pool of red that was recognized by the reader market is the key. He said that in recent years, the rapid development of private book industry, a large number of private distribution companies in one area or several areas formed their own characteristics, making the scale of the market's recognition by the readers, but also set a good the brand image, and achieved good social and economic benefits. Golden Sun is one of the company representatives. This is mainly engaged in the planning issued Teaching Reference Publications Inc., to the National 16 000 12 000 high schools in close contact and Cooperation , And held every year, "Golden Sun on Education Forum?? Schools in Summit", the participants involved in 29 provinces (autonomous regions and municipalities), nearly 1,000 participants, indicating the market's acceptance of its.

Should build the brand in the capital market

Yangtze River Publishing Group editor Zhou Baiyi that the private book industry should rely on capital markets, corporate finance bigger, should be financing the construction of the capital market the brand. He said these problems depends largely on private book business who is not trying to do long-established. Many private entrepreneurs in the book industry because of their quality problems, and finally crashed in the growing business.

To use new technology and means

Most of the private book industry enterprises Network Publication lag behind the state-owned publishers, publishing unit has lagged behind the state-owned network, China Renmin University Press, so that the editor of Oriental. He said that a huge market, the traditional book market can not imagine. Like a grand, Sina, Sohu annual growth rate of more than 40% majority. The second half of this year, these sites not only not being Financial Impact of the crisis, but also significantly increased. Last year, as the grand Sell Income of 3.59 billion yuan, profit margin reached 40%. Higher Education Press book sales as income of less than 2 billion Mayang, but the network publishing two or three billion profit. New technologies and new means of communication opportunities to network publishing is published by the non-traditional emerging.

Half of the defenders half Innovation

A certain scale enterprises in the private book industry how to develop? Peking University Institute of Contemporary Publishing Xiao Dong hair that half the defenders need to half the innovation. He Golden Sun's case, that the company's "easier for teachers to teach so that students learn more effectively," "the Golden Sun created into a harmonious, comfortable, affluent world resort" concept is that adhere to. And engage in diversified, such as production of teaching aids and other derivatives, and then expand the business is that innovation.

Seize the resources to develop new markets

Guangxi Education Press editor Lee were all the original proposal, the private book companies should seize the few resources to develop several markets. In his view, first of all governments and policy resources. The current state of the private book industry attaches great importance to the private book industry should seize this good opportunity and good use. Second, the industry and cross-sectoral resources. Once again, the mainland and Hong Kong, Macao and Taiwan resources. Li people who said the mainland market and Hong Kong and Taiwan markets, first-tier cities into second-tier cities and then to rural market development, state-owned Press dreaming but can not. He believes that many times an idea can be developed, a development can be repeatedly used, a feature can be diversity.
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