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Close Feelings Commercial Web Printing Market

    With the domestic market maturing commercial printing, commercial printing rotary press has increasingly become the focus of attention. Mainland of China commercial web press market in the steadily developing. According to the survey, the domestic commercial web press installation increased from 18 units in 2000 to the beginning, almost every year to 10 ~ 12 sets the speed of steady growth (in addition to six units in 2003 outside), as at the end of 2004 a total of 67 units installed in commercial rotary press. This 67-Taiwan commercial web presses are located in China's 15 provinces and cities, basically covering all major regions, including Beijing, Shanghai, Guangdong, the three top commercial web presses installed capacity, respectively, 20 units, 10 units, 21 units, together accounted for National Business rotary press has a volume of 76%. Whether the publishing industry center in Beijing, outside the single-active in Guangdong and Shenzhen, or well-developed retail sector in Shanghai, business round here, each have their own handy. In addition to this the three powerhouse, the three sets of Jiangsu, Shaanxi and Liaoning, the two sets, Henan, Heilongjiang, Sichuan, Chongqing, Zhejiang, Hubei, Hunan, Shandong, Anhui, each one Taiwan.

From the installation of commercial rotary press type of business you run, state-owned enterprises, and an absolute amount of foreign-funded enterprises, including state-owned enterprises, including a newspaper printing plant installed capacity of 29 units, accounting for 43%; three-invested enterprises installed capacity of 26 units, accounted for 39%; the private sector in business-round market is relatively weak, only 12 units, only 18%.

From a commercial manufacturer of rotary press point of view, Heidelberg Although it has not sold to its rotation operations Gaussian, but still the installation of the amount of 26 units, 39% market share, ranking the industry top. Mitsubishi, the installed capacity of 14 units, 21% of the market share, followed; MAN Roland to 9 units of installed capacity, 13% of the market share ranked No. 3. In addition, Komori results are obvious, as in 2004, has seven stations in the domestic holdings. Toshiba, sauna, high-Po can not be ignored, respectively, 5 sets, 3 sets, 2 sets of installed capacity, the same domestic commercial rotary presses occupy a place in the market. By the end of 2004, Shenzhen, China business, merchant ships ordered Gauss SUNDAY 2000 is currently being installed. In addition, the Northern people as the only domestic manufacturer of a commercial web presses, in the performance of exports is still remarkable, concern, and that domestic sales had no significant progress. Among the many domestic and overseas printing equipment manufacturers have to participate in commercial web printing market, with a share, we would have to attach importance to commercial web printing, because the seller had been the first to see the business opportunities here.

    MAN Roland is not an issue price

Man Roland for the commercial web market, the main launch POLYMAN, ROTOMAN, LITHOMAN three commercial web presses.

POLYMAN is the most commonly used user models can be a printed 16-page A4 format, is also the MAN Roland's product line in the smallest model that can meet most customer needs. According to the continuous development of the printing industry, the future commercial web press format will continue to expand, may be the next one or two years, the 32-page format will become the new darling of domestic users.

MAN Roland commercial rotary press primarily of three major features: the device product line improvement; device configuration high, whether it is technology and product performance have a high advanced; equipment efficiency is very high, which is MAN Roland's product design purpose. For its more extensive product line, that whatever the company's MAN Roland Which commercial web printing equipment, in the technical modules are uniform, but format and speed vary.

In the fierce market competition and comparison, the domestic customers tend to configure to meet the basic needs, and the lower price equipment. This is mainly due to the limitations of the domestic printing market, but that makes MAN Roland is not an advantage in the Chinese market, but also become an obstacle to market development in China are most concerned factors shuttlecock. MAN Roland equipment sales company compared the "iceberg effect" of that part of the exposed surface of the water, that is, one-time investment to buy equipment accounted for only 10%, while hiding under the water most of the latter are some hidden investment in and expenditures. But often this part does not arouse the Chinese investors, business-round attention.

Completely different foreign markets, commercial printing market is very mature round, almost no low-cost second-hand equipment operators round the survival space for foreign clients for more attention to the connection device processing capacity, can be configured flexibly to meet diverse customer needs, and require very low scrap rate and high production efficiency. Therefore, in foreign countries, large-scale commercial web press sales is relatively good, MAN Roland's commercial launch and have a good brand image abroad.

    KBA technology underlines the strength

KBA as a worldwide leading supplier of printing press to enter the Chinese market late. KBA commercial rotary main user group for the commercial printing and newspaper printing companies commercial printing enterprises are mainly used for printing magazines, books and advertising materials; newspaper printing is mainly used to print newspapers, the "insert", these "insert" multi - for real estate and automotive advertising.

And other manufacturers compared to the commercial rotary press, KBA has certain technical advantages.

First of all, and advanced technology. KBA launched the business in China, the main model for the rotary press KBA Compacta 215, machine-free shaft drive and decentralized control of centralized management of advanced control technologies, on the same specifications and production speed of production models in a leading position.

Second, the operation is simple. Commercial printing, different printing products of quantitative changes in large print in order to get a better product, while ensuring the normal operation of the machine, printed materials need to quantitative, adjust the printing pressure. The traditional way to replace rubber roller bag lining thickness, the greater the workload, and will take some adjustment time. KBA Compacta 215 rubber rollers adopt the "Ring" bearing, do not need to replace the bag lining, through the precise regulation of institutions and values display device, direct adjustment of printing pressure, easy to operate, transfer machines short time, significant savings in pre-boot time for preparation.

Third, the use of low cost. Is mainly reflected savings in paper costs. Commercial printing market, intense competition, the printer uses a variety of ways to reduce operating costs, while the share of commercial printing paper in the largest share of the cost. KBA full account of this, the successful design of the KBA Compacta 215, the aircraft blanket a "slit-technology", folding machine with Diao dental technology, so that the same Folio in the production of printed materials, the roller cutting size can be shortened 1cm so simple that the use of KBA Compacta 215 produced the same sizes of the final product, each 1cm length of the paper copies to save.

Advantage of this technology, greatly reducing printer operating costs and get the user's praise.

KBA believes that demand for commercial web printing along with the development of local business growth, and with the quality requirements related to people's reading. Commercial Web printing of this market still has great room for development, the domestic printing industry will be as the development of market economy, and gradually to large-scale and integrated development. Commercial use of rotary press just to reach the majority of users to reduce production costs of this major demand. In addition, the commercial use of rotary machine, from the side to reflect a region's economic development situation, the current commercial rotary machine KBA customers in the country mainly in Guangzhou and other economically developed areas, the next step would be for the Yangtze River Delta region and the Beijing-Tianjin area to expand the market . KBA said that he would further enhance the capacity of engineers, maintenance and user training capacity, which is based on the company and fundamental to development.

    Komori full-service

Komori officially began in 2004 to China to promote commercial web presses. The main model for the A size 16-page SYSTEM 38 Series and B size 16-page SYSTEM 35 series. These models are almost wholly used for commercial rotary field, major print magazines, catalogs, pictures, textbooks, flyers and so on.

In China, Komori Komori has its own subsidiary companies in Hong Kong, Komori Shenzhen and Shanghai offices; Zhao Di, and also has strong Yafei two agents. Through market trends and customer demand for a full investigation, Komori provide clients with comprehensive services.

Komori advantage of commercial rotary press to print job preparation time is short, the paper rejection rate is low, greatly enhanced the efficiency of print production by quite a few users.

Komori put the Chinese market with the launch commercial web presses Japan, Europe and the United States market, the configuration of the commercial rotary press exactly the same, have adopted the most advanced techniques, especially equipped with the advanced KHS-AI system, reducing the rate of paper waste. In Japan and Europe and the United States market, multi-variety, small quantities of short-run jobs are more ways to reduce the preparation time, rapid starting equipment, saving paper and other issues reported by the loss of concern. Developed by Komori KHS-AI system, you can address the issue. Despite living in China, high-volume parts are still many, but many varieties and small quantities of short-run operations will also be gradually increased, so the power of KHS-AI also will increasingly be brought into play.

    It is understood that during the year 2005 there will be six sets Komori the-art commercial web presses in the Chinese market functioning.

In the future, Komori will the Chinese market as the most important strategic region, will continue to develop new products to meet market demand in China.

From the domestic printing market developments, the market tends to polarization, on the one hand the gradual diversification of the short version of development; the other hand to keep the low-cost, high-volume edition of the long-living developments, such as SingTel Yellow Pages, supermarkets, DM Shan, etc. . With previous years, living mostly medium-volume market for very different.

Business relative to the sheet-fed rotary printing press, with its efficient, advanced and outstanding reliability advantages, as well as quick-drying, polishing effect is good, synchronous folding high precision, high capacity and adapt to various types of tissue printing characteristics of the rapid rise of the commercial printing market. However, because of a one-time investment in large enterprises often can not rush the introduction, in particular small and medium sized printing enterprises, thus avoiding the same as the sheet-fed offset printing market, the vicious competition. On the other hand, commercial rotary printing press is a high input, high output equipment, the introduction must be careful to comply with environmental requirements for operation of the device, including the region's economic development situation and the surrounding environment, business market positioning, business volume, enterprise management level and range of factors such as its own power.

    Regional economic development

Heilongjiang Daily Printing Center is located in economically less developed provinces of Heilongjiang, the slow development of its newspaper market, share is limited, Printing Center of consideration is that if we do not develop publications and commercial printing, newspaper printing plant will become narrower and narrower path of development . So, Printing Center, taking full account of the publishing and printing market conditions and business strategic development plan, in 2001, Taiwan introduced a Heidelberg M600 commercial web press. Since the end of 2001, put into production, business volume increased year after year, in order to meet growing business needs, Printing Center again in early 2004, the introduction of a second-hand Heidelberg M600 commercial web press.

    Surrounding

Plant of the surrounding areas of Henan, Xinhua did not install the commercial web presses, including Henan, Shanxi and other places as well, those periods were tight, high-volume orders must be received basically have M600 commercial web press Henan Xinhua Plant to do to ensure adequate living source. The plant was introduced in 2002's first Heidelberg M600 commercial web press, the major area for commercial printing, printing a number of the seal DM volume of a single, journals and magazines, are now also printed some of the materials as radius of several tens of kilometers, and even within a few hundred kilometers monopoly, goes without saying that business conditions for enterprises has brought considerable economic benefits.

    Business of its own power

C & C Joint Printing Co., Ltd., Shenzhen, the relatively large size of their hope to better cope with market demand, continue to expand its business scope. More than 20 sets in the original sheet on the basis of the printing press, and more recently added 5 units, not only in sheet-fed printing operations occupy a certain advantage and commercial web printing business in the country is also second to none. In 1998 the company introduced the first Heidelberg M600 commercial web press, becoming the first Heidelberg M600 users. In less than one-year period, M600 commercial web press to highlight the sheetfed incomparable advantages, the company has successively introduced, so far, the company is using commercial web presses, 5 sets, and the All Heidelberg M600, in addition to a platform that is being installed second-hand commercial web presses. The introduction of the equipment the company very seriously, and only works in India as compared to full, existing equipment can not meet the circumstances that the introduction of new equipment. At present, whether it is sheet-fed rotary printing and commercial printing company's business volume is very full, and the volume of business in commercial web and sheet-fed printing rather basic.

    Positioning

Beijing State-color printing is a large-scale private enterprises, when some financial strength of the state-owned enterprises and foreign-funded enterprises, the eyes look at the whole country, one after another in Beijing, Shanghai, Guangzhou, the three set points, development, the Beijing State-color printing Plant a clear its own market position, only the sights on the local area, some stability in the region has a customer base. Therefore, the Beijing State-color printing plant in equipment investment and the choice to develop their own standards, have their own set of equipment, purchasing guidelines.

Beijing State-color printing has been since October 2004 have introduced two cost-effective high Komori commercial web presses. From the company's entire business situation, based on the region, is mainly responsible for sheet-fed offset printing can not be the long version of live, acute live, although the volume of business is not very adequate, but it is essential for development of the company's main force. The basic configuration of these two commercial rotary press is fully capable to meet the company's current printing needs.

    Development model

Xinhua Daily News printing plant in 1989 had a "change of lead rubber" technological revolution, in order to adapt the printing press printing industry trends, out of print-based newspapers, only a single model of development onto the multi-channel development path printing plant was established in 1993 a complete response journals and commercial printing products market areas for business in Jiangsu Hua-color printing company.

Jiangsu Hua-color printing company after eight years of hard work, in the full investigation of the commercial printing market, the development trend of the next few years, the bold introduction of Heidelberg M600 commercial web press, successfully built a business platform for the development of printing, but also its development in the commercial printing market has laid a solid foundation.

Color Printing Corporation was first introduced in Jiangsu Hua-M600 commercial web press key to undertake a fast-growing full-color magazine Light Weight Coated Paper, DM advertising and newspaper advertising and other light-coated full-color business. After nearly three years in commercial web printing business, the sustainable development, the company is not only expected to be completed and expanded periodicals and magazines, newspaper inserts and other business plans, and the unexpected is the overwhelming major supermarket ad from DM, while also contributed to the Yellow Pages telephone directories printed in increased year by year, attracting supplementary educational textbooks, color printing inside and outside the province, those in need after another, there are a lot of real estate, cars, fashion and other promotional materials for the company's commercial web printing business has brought The new growth point.

    Daily Printing Center of Heilongjiang is now more than 80% of the large format, journals, and all supermarkets have adopted DM single business of commercial rotary press to complete. Commercial rotary press to create the total output value of the commercial printing Printing Center of more than 40%. In 2003, the average monthly production reached 8 million pairs of opening, 2004 average monthly production exceeded nine million pairs of opening of this year, is expected to exceed the average monthly production was estimated at 10 million pairs of opening, the national operation rate of the same model, one of the higher machine. Commercial Web Printing Equipment a strong production capacity and stable quality and performance, but also constantly enterprises to absorb a number of groups to gain new customers. Heilongjiang Daily Commercial Web printing Printing Center of the influence of radiation the three northeastern provinces, the market prospects are very broad.

Plant of Henan, Xinhua said frankly, with sheet-fed offset printing, take several days to complete a single high-volume printing DM, if the change on the commercial web presses, it may 1 day is complete. Therefore, the commercial rotary printing press in the timeliness of the irreplaceable advantages, particularly in high-quality commercial rotary press printing, drying effect is good, for the low quantity of Light Weight Coated Paper copies have been more and more users of all ages.

    

    C & C Joint Printing Co., Ltd., Shenzhen, China, taking into account a number of middle and low service quality requirements of Indian goods is not very high, as a useful complement to commercial ferry operations, the company has introduced a Taiwan used commercial web presses. It is understood that in comparison with the new equipment running reliability and stability of the gap is not much. Is now relatively large amount of magazines printed more, followed by some commercial printed pieces, such as the DM alone, and even a period of time can be achieved on the amount of printed Yellow Pages 10 million.

Compared to other companies, China and India alone the amount of foreign business has been strong in Europe, the United States and Hong Kong and other places, for those time-tight, and India outside the large volume of orders, are also a commercial rotary printing.

    Hua-Color Printing Company printed from the original production when it opened five million pairs per month quickly rose to 12 million pairs a month now open to a maximum print volume even reached 16 million pairs of open, relying on sheet-fed offset press has been far from can not meet the growing business needs. As a result, companies have also signed in June this year, bought the first two sets of Heidelberg M600 commercial web presses and will be officially put into operation in March next year.

2008 Olympic Games, will give the domestic printing market to bring more business opportunities, especially in commercial web printing, a large number of Olympic Games, manuals, promotional materials are commercial rotary press will be strong. Meanwhile, with the steady development of China's economy, more and more attention in the printing industry will be focused on the commercial web printing, an increasing number of commercial web printing equipment will be into every corner of China in the Chinese printing market a show skill.

   
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