litho printing press problems
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litho printing press problems
Why is print such a good product for the Internet?
Print where is it going? What can we expect? Are we still going to produce all the print we need and leave it on the shelf until we really need it or are we going to print on demand? If the latter is true we need to get our systems in shape because the internet still only provides us with rudimentary editing powers that will not service our needs of the future. We need more intuitive websites giving us the necessary tools to edit what we need to without the print knowledge or the jargon that printers use to make a simple job sound more complicated to bump up the price.
The main problem I see is that the print industry in its conventional format works off standard sheet sizes such as Sra3, Sra2 etc and the current online method works off product sizes, A4, DL, A5 and so on. Page formats and sizes vary from region to region A4 Us Letter and so forth. Trying to integrate all these variables into a simple to understand layout is not easy. It is for this reason many users can end up on a website designing and ordering a piece of work that is not what they thought it was.
User interface design is of paramount. Getting this right is as important as search engine optimisation. It?s all well and good getting the traffic to your site but if the users can?t follow the product selection, editing and order process you?re not going to make the sale. I don?t want to show my age here but when I went to college we did not use computers, yet I studied product usability and interface design. Our projects ranged from Control panel interface to Consumer usability. The one thing that is common across all control panels or user interfaces is to keep things simple. Present just what is necessary for the immediate decision at hand, keep the user informed as to where they are in the overall process and give the user a sense of progression. getting to a conclusion is always good, knowing where you are in that process makes the user feel as the job at hand is being completed. Keep it simple as our attention span grows shorter and we demand things faster, its far easier to loose a customer in a process thats few seconds too long.
Print is the perfect product to order as it is an item that is required by every person at some stage. It usually falls into one or another category such as A4 letterhead, Business Cards etc. Once you manage to organise a good product offering and present the option to the user in a clear concise way the user can customise the products to their requirements and automated scripts that are becoming more and more common will enable the user to deliver press ready artwork already proofed and ready to go, all the printer has to do is print and deliver it. However an internet print business is not the same as a conventional printer. An internet print business is a streamlined process from the customer selecting a product, customising it, artwork generation through to print production, finishing, dispatch and delivery. A complete start to finish process has to be fully automated in order to allow the print volume to occur and allow for maximum profit to be obtained from small print jobs that a conventional printer could not process profitably. High volume low margin seems to be the basic internet business model, so automation is necessary for this to occur. Profit or loss is in the material you throw away.
Getting all the details right is key in this modern world, where success is in the detail and not the idea. Analysis is key to make it on the internet, user analysis, interface design are all forging the success stories of tomorrow. Information on the internet is free and thats a good thing as you can ask a question and get the answer in seconds
About the Author
At http://www.Printclever.ie You can take one of our range of professionally-designed templates and customise it, or you can design your own with our full-featured online design tool. Whichever route you take, there are no extra charges. Our prices are stated up front and clearly. And our quality is too. Withhttp://www.Printclever.ie what you see is what you get.
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Litho Printing $24.99 Litho Printing - Photographic Print |
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lithographic press